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School of Growth and Tech Marketing

Technical Marketing: An Overview

Two things led you to click this link.

One, your curiosity about the topic of technical marketing.

Two, the need to understand how to get people to click on links you send them, just as you clicked on this link.

I will answer question one in a bit. But the quickest answer to question two is to sign up for EZGrowthSchool’s January 2023 Tech Marketing programme.

If you still have any doubts about the answer given to question two, the rest of the article will spell them out and address them succinctly

Your rise lifts us higher, after all.

What is Tech Marketing?

Every day as you scroll through your timeline, read your favourite blogs, or even open your favourite apps, you are bombarded with brands offering different goods and services.

Some of the methods they employ are really cringey, but they’re tech marketing efforts nonetheless.

Tech marketing probably does not stand for what you think it is.

The term, in full, is in fact, “Technical Marketing”.

Indeed.com, one of the world’s leading recruitment platforms, defines it as “promoting the features and specifications of a product or service.”

The article goes on to describe tech marketing as a “specific type of marketing (that) highlights technical aspects that people with a basic understanding of the product or service may appreciate.”

In essence, tech marketing helps you see the bigger picture of a product or service by introducing you to the parts that make up the whole.

Let us make one thing clear, though.

Tech marketing’s style of focusing on features appeals to prospective customers who already have an idea of how to use the product.

This means that, if you’re selling a phone using technical marketing methods, you’re telling people about features like the battery capacity, RAM size, and camera megapixels.

It sounds very exclusive, we know.

But in 2023, this is the method being employed because brands are creating loads more digital products.

And that is why the world needs more technical marketers.



How to Become a Tech Marketer

You don’t become a tech marketer. No.

There is no job description like that anywhere.

However, there are product marketers and growth marketers.

These two roles make up the tech marketing discipline and only the Avatar, master of these two elements, is worthy of introducing themselves as a tech marketer.

I’ll tell you why I likened being a true tech marketer to being the Avatar.

Product marketing is a subgenre of tech marketing that deals with taking a product to its intended market.

A product marketer understands the pain points of the eventual consumer and relays it to the product developers for the brand, who then build exactly what the customer needs.

Then they begin their marketing efforts, highlighting the product’s features, as they generate leads that eventually become sales.

Where the product marketer’s role ends, is where the growth marketer’s role begins.

After working with the product marketer to create a go-to-market strategy, the growth marketer begins to study data.

The growth marketer ponders over data detailing the length of time the customers spend using the product, how long they spend before buying, how much they are willing to pay for certain features, and so on.

Then they create a strategy to make this data trend positively for the company.

As you can see, both roles are very demanding.

Only the Avatar can take them both on without breaking a sweat.



Sign Up for the EZGrowthSchool January 2023 Tech Marketing Programme

Tech marketers are in high demand now and companies are willing to pay the big bucks to secure the best talents.

Do you want a share of those big bucks?

Acquire the skills now!

At EZGrowthSchool, we will help you identify your strengths and help you become employable in just four months!

To assure you that we’re not all talk, these are our guarantees to you.

  • A job after graduation
  • Refund of tuition fee after they don’t get a job three (3)months after graduation

Sign up using this link now and get started on your journey!



School of Growth and Tech Marketing

5 reasons why EZGrowthSchool’s Growth and Tech Marketing programme is key to your success in 2023

Here are five important reasons why you should sign up for EZGrowthSchool’s Growth and Tech Marketing January 2023 cohort.

But first, a little background on why the EZGrowthSchool’s Growth and Tech Marketing programme exists.

EZGrowthSchool’s Growth and Tech Marketing programme: The “Why”

The rise of tech startups creating digital solutions to the problems for the masses has created a need for marketing experts to find a way to apply their skills in the tech industry.

As such, marketers need to develop certain skills to be able to bridge this gap, birthing a new breed of marketers: Growth Marketers.

For this reason, EZGrowthSchool has decided to aggregate all the available knowledge from experts around the world into a programme that is inexpensive and time friendly for anybody interested in breaking into this field.

Now, here are those five reasons why you should sign up for EZGrowthSchool’s Growth and Tech Marketing programme.

In 2023, there will be an even greater need for people with skills to take digital products to their intended consumers.The best time to acquire those skills was last year. The next best time is now! Click To Tweet
  1. EZGrowthSchool’s tech marketing programme is virtual and flexible

You see, in the end, we are all salespeople. It just so happens that now, tech is what people are selling.

If you can’t sell tech, or you can’t sell using tech, you’re setting yourself up for stagnation in your career.

Sign up for EZGrowthSchool’s January 2023 tech marketing programme now and secure your future in a rapidly changing world.

It is fully virtual and does not require any form of travelling to learn.

Your only requirement? A good internet-enabled device you can learn with.

It is also very flexible because you can learn at your own pace!

The live classes, webinars, project guidelines are all recorded for you to retake them in case you miss a day.

You will have no issues learning with EZGrowthSchool.



  1. EZGrowthSchool is an aggregator programme

“If you want to go fast, go alone. If you want to go far, go together.”

This African proverb cannot be more straightforward.

You see, EZGrowthSchool is different in its approach.

While other programmes tend to rely on their experts who have tried and tested their methods after months or even years of studying from other experts, EZGrowthSchool brings in those other experts alongside our own experts to show the learners the way.

EZGrowthSchool also pools resources together from some of the best in the game to help the learners on their journey.

Videos tutorials from the likes of HubSpot academy and specialised classes from Skillshare which would have cost the learners a pretty penny are made available for them to broaden their perspectives.

We go far together at EZGrowthSchool and this is why our Growth and Tech Marketing programme is for you.

  1. EZGrowthSchool provides job support after the programme

“Give a man a fish, and you feed him for a day. Teach him how to fish, and you feed him for a lifetime.”

This is what EZGrowthSchool does with its job support platform after the learners are done with the programme.

We show them the ropes of navigating interviews. We show them where the good jobs can be found. We recommend them for jobs when they come our way.

We are with our growth schoolers every step of the way until they land the tech marketing job of their dreams.

If you’re not convinced about why you should sign up for EZGrowthSchool’s January 2023 tech marketing programme by now, the next two reasons will definitely clear your doubts.



  1. EZGrowthSchool is a hands-on school

Our alumni have lots of great experiences working on actual projects in the tech marketing space thanks to EZGrowthSchool.

While the growth schoolers learn, we keep them busy with real life projects to test the level of their learning.

The best ones are implented for clients and the growth schoolers get to see their work making an impact in real time.

The ones that don’t make the cut and scrutinised and corrected with a view to making the next projects better.

By the time our learners are done with the tech marketing programme, they have gained enough experience which they can add to their CVs and résumés for future job applications.

It doesn’t get much better than this, I assure you.


Learning on the job has been proven to be the most cost effective form of training in several industries.The benefits are numerous and more employers will be better served if they adopt it. Click To Tweet
  1. EZGrowthSchool is fun!

Leaening does not have to be serious.

Yes, learning is serious business, but “all work and no play makes Chimamkpam a dull boy”, no?

EZGrowthSchool eases everyone into learning everyday with fun activities, fun chatrooms, ice breaker events, and weekend virtual parties to celebrate the learners.

EZGrowthSchool also makes sure to feature the growth schoolers on social media to show the world how much fun they’re having learning the skills of the future.

Sign up now for 30% off!

You read right!

If you sign up for the EZGrowthSchool January 2023 tech marketing programme NOW, you’ll get 30% off your tuition!

This offer is a limited one, however.

But the next offer is not limited.

If you sign up to be an affiliate of EZGrowthSchool, you’ll earn for life!

Every person you refer to an EZGrowthSchool tech marketing cohort earns you a commission.

To take advantage of this offer, sign up using this link.



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